River Hill

Web Presence

River Hill can create or improve a client's presence in the digital domain. From basic website production to our innovative PagePush service, River Hill creates a web presence which enhances our clients' digital exposure.

Interactive Brand Management

River Hill helps its clients differentiate themselves amidst the clutter of the digital world. River Hill will develop and execute a Brand Management Plan which will increase your brand equity across interactive platforms.

Search Engine Marketing

Search Engine Optimization — River Hill studies a client's website to ensure that it is properly designed to maximize exposure to various search algorithms. River Hill assists its clients improve its natural search results, thereby increasing website traffic.

Paid Search — River Hill will optimize your keyword selection, provide valuable competitor intelligence, and manage your campaign.

Web Advertising Programs

River Hill will develop specialized Cost per Click/Cost per Mille/Cost per Impression programs for our clients. River Hill tracks the effectiveness of each program for a client's individual needs, resulting in a program which best achieves the client's goals.

Behavioral Targeting

Utilizing a user's own web-browsing actions/history, River Hill targets its client's customers with tailored display advertisements. In doing so, users see advertisements tailored to their interests. Behavioral targeting can be used with other strategies to enhance the advertising content delivered to targeted users.

Retargeting

Maximizing the efficacy of ad spend is more crucial than ever. By monitoring a user's actions while on a client's website, River Hill can target those users with advertisements based on that browsing behavior after the user has left the client's website. River Hill's AdFollow strategy makes sure those clients who have been to our client's websites continue to see our client's ads even when the user browses unrelated websites.

In Text Advertising

River Hill can hyperlink relevant words within the text of a website, linking the text to our client's commercial offerings. When a cursor is place over the hyperlinked word, a pop up text box appears. The hyperlinked text is double underlined and noted as an advertisement or a sponsored link.

Contextual Advertising

Based on the website the user is browsing, the website can be key word searched and targeted ads then delivered to the website based on the search. As a result, the ads are specially targeted to the user visiting the website.

Social Media

The explosion in the interactive social media space has created a multitude of online advertising opportunities. River Hill assists its clients execute a social media advertising campaign in order to distribute content across the myriad of social media platforms.